3. Organize the Assets
From site architecture, to naming URL strings, page titles, and header values, creating an easy to read, and understand, site structure is critical. Organizing key web assets is a vital component to taking advantage of your team's high-quality efforts.
Rather than dive down the rabbit hole on what SEO is and how best to accent your site, please check out Moz. It’s an incredible resource for getting started. In fact, Moz is a good example of a case-in-point; The Beginner’s Guide to SEO is a webified piece of content, constructed logically, and entirely crawlable by search spiders.
The organization of assets is paramount to many levels of your organization. While structuring sites with an end-user in mind is the paradigm of web-readiness, it also enables your teams to work effectively and efficiently. If a team works together, understanding the logic behind smart file systems, they will always be able to find the assets they’re looking for, the first time - cutting down production, increasing output, and ultimately, creating incredible value for your clients.
So how do we do it? Brandcast empowers marketers with intuitive tools that enable them to create and deliver high-value high-velocity assets straight into production and live on the web. Perfect for eBooks and infographics, Brandcast translates each beautifully designed and artfully articulated piece into great web content. Take a look atThe Secret to High-Velocity Website Marketing, for a deeper dive into what is possible.
By duplicating assets and publishing in Brandcast, you’re able to speak directly to those channels with speed and control by creating, copying, and distributing media through a series of webified assets. You can continue to deliver via PDF and PowerPoint while maintaining a version on the internet, available to those that seek it.
The list of candidate assets to webify is huge: ebooks, white papers, microsites, infographics, landing pages; all of these and more can take advantage of advanced SEO concepts with Brandcast. So instead of building bland, static documents, you get high-quality content with an ever increasing value. It's no longer stuck in a closed system; it's open, powerful and searchable.