Website creation and deployment now occurs at the speed of social, with content deployment to all digital touchpoints creating new and unique challenges for modern marketers. Whether it's quickly repurposing existing landing-pages, creating a new microsite, or refreshing your product pages, marketers need to stay ahead of the curve if they want to meet their deadlines and fulfill their deliverables.
To keep up with this thirst for content, there’s a need to drive efficiencies in every aspect of the web development process. Today, we’ll look at enabling marketers with the right tools to add velocity to the first stage of web development: design.
Most projects begin with selecting fonts from approved brand guidelines with specific typefaces baked into the designer’s ideation process. However, for those designers creating custom projects, doing freelance work, or drawing inspiration from another’s work, it’s important not to spend too much time sampling and matching fonts.
Firebug and Webkit Inspector are easy enough to use for developers. However, for non-technical users, this should not be necessary. With WhatFont, your marketers and designers can sample fonts with a simple mouse hover.
It also detects the services used for serving the web fonts, so it’s incredibly easy to add them to your Brandcast sites via integrations with Hoefler & Co., TypeKit, and Google Fonts.
You can find WhatFont on Google's Play Store.