You filled your site with really cool – albeit gimmicky – dynamic text loaders that generated content on the fly based on search queries or landing pages. Or sans that, you loaded them up with flashy images – not Flash, we all know that ship has sailed - and tried the whole “a picture is worth a thousand words” ploy. Problem is, it’s thin. Nobody is engaged on these pages, and your users are bouncing through the roof. So, you need to ramp up your static content creation and push that, too.
Take a breath. Remember, your site is beautiful. Aesthetically, it’s creme de la creme, and nobody can take that away from you. You had the best designers in the industry, and they did wonders with the resources you gave them. Those resources, though…
Well, you cut corners, and didn’t want to spend on custom art. Stock photos and art have become so cheap and accessible, that everyone is using it. Your header image is shared with your neighbors son’s video game blog. So, this beautiful website, this ideation that you spent so much time and resources putting together; it’s not truly unique. It shares its virtual genes with 100,000 other sites out there on the web, homogenized by sloth and easy access.
It keeps rolling downhill though.
Your site and all the bells and whistles – the sliders, the oversized images, the custom font, the audio track of Auld Lane Syne – takes upwards of 14 seconds to load. Yeah, in the bubble of a perfect world, it looks great. Problem is, your visitors left 11 seconds ago. Your users on mobile devices just smashed their handhelds in anger and frustration as they began to smoke and fizzle under the strain. Nearly 40% of web users will abandon a page if it takes more than 3 seconds to load.
Don’t get mad at the Data Analyst. Give her a raise. She just pointed out the major cracks in your armor. It’s time to step back, data in hand, and reassess your assumptions. It’s time to be an agile website, responsive to your users needs, and adaptive to change. Turns out, that website you thought would last a few years needs to be redone, again, and fast.
It’s okay. Help is here.
Brandcast is exactly the solution to the problem that you, and many of your contemporaries, are facing every day. High-velocity website marketing means responding to data, adapting to change, and surfing that trend line – having the ability and technology in place to sidestep the barriers and gain entry into an ever evolving space – all in real-time.
With the right tools, building a website is no longer an uphill battle. It is a cathartic process where nothing stands in the way of realizing an artistic vision. It’s time to Brandcast your content and and leap ahead of your competition.
*Statistics referenced are from WSI