Website refreshes are notoriously daunting – it’s rare they progress without issue, conflict, or disagreement. The various stakeholders in this process all have different, and sometimes opposing, objectives. This often creates an overly laborious and painful process. There’s a lot of money and time at stake, and everyone wants to make sure these resources are being used correctly (from their point-of-view). But, what if business variables such as these – time and money – didn’t always dominate the conversation? What if you could make them less weighty?
Our team decidedly pushed those variables aside and instead focused on what mattered – the creative. We wanted to go live in a few short weeks with new messaging, copy, and a fresh look and feel. It was a very tight timeline and we had a completely blank slate to fill– and yet, the team felt no pressure.
Instead, we reframed our relationship with time so that the “looming deadline” was no longer a threat. We knew this was possible given the nature of the Brandcast platform. By doing away with the development phase, we freed ourselves from the pressure of strict scheduling. We were able to design up to the last minute and go live with phased iterations, creating a much more fluid, natural workflow that made all the stakeholders equally happy.
Development is a big, expensive endeavor. It’s like getting married – it costs a lot and it’s a serious commitment. At the point when development begins, the team is committing that this creative is the final creative. But we all know that’s rarely the case. Despite our best scheduling efforts, things often don’t go exactly as planned. For some reason, once a design is actually in the browser, just about to go live, people see things they never saw before. They have ideas that they didn’t think of last week. They feel less sure about their messaging choices and want to make last minute edits. It’s just the way it is. Brandcast can’t change human behavior, but we can provide a platform that’s designed to work with you, not against you. Brandcast was designed with humans in mind – something that traditional website platforms seems to ignore.