As a global commercial real estate company, Colliers maintains an extensive digital portfolio. From its primary website, to individual websites for each of its regional offices, to individual listing websites for thousands of properties for sale or lease all over the world, Colliers is constantly launching and maintaining countless web properties across multiple platforms.
Like many large companies, Colliers was challenged to identify local resources to maintain existing digital properties and maintain brand consistency across all of their websites.
Regional offices that maintained their own digital properties were largely dependent on teams of developers to make even small revisions to their websites and property listing pages. Small changes to a website’s copy or images proved both expensive and time-intensive.
Since each office was in charge of their own websites, Colliers struggled to maintain any kind of brand consistency. Different website platforms, designers, and development resources meant regional offices could make their own design decisions, often in contrast with established brand guidelines.
Brandcast offered Colliers a code-free alternative that their marketing teams across different offices could use to create and publish websites and property listings, allowing for rapid, brand-controlled web development without costly development fees or slow launch times. With Brandcast’s simple visual interface, Colliers’ internal team of designers and marketers are able to design custom web experiences from scratch.
They can also curate a growing collection of templates that allow non-designers to quickly repurpose designs for new projects.
Brandcast’s global style controls also ensure that new websites adhere to Colliers’ style guidelines, keeping regional offices and individual users on brand and on message.
Brandcast is now used in more than 55 Colliers offices all over the world. To date, Colliers teams have built over 450 sites, using templates that help preserve their brand identity while offering a centralized collaborative platform to maintain and launch websites.
Thanks to Brandcast, Colliers is now able to launch much more than just team websites and individual listing pages.
Now Colliers also uses Brandcast to publish web-based marketing content like market research reports, giving customers an entirely new way of engaging online.
Brandcast’s Customer Success team has supported Colliers through on-site trainings to regional offices all over the world, custom-built templates approved by Colliers’ corporate offices, and a dedicated website with product resources, tutorials, and more.
Designed with Brandcast