Case study

Pivot Interiors

Sales proposals built in Brandcast work smarter

Executive Summary

As a creative workplace solutions provider, Pivot​ needed to submit RFPs that were innovative, highly visual, and engaging, not just to showcase their talents, but to stand out in a competitive field.

They were designing templates in Adobe InDesign, handing them off to the bid team, and letting them deliver the static decks. Each one could take two to three weeks to prepare.

Brandcast stepped in to suggest making a fully immersive, highly visual website to showcase Pivot’s creative solutions in the RFP. Pivot landed the project, which became the largest project they’d ever done.

The challenge

Pivot Interiors is known for designing custom space solutions for companies of all sizes, from start-ups to Fortune 500s. Their designers take great pride in creating physical environments that improve well-being, inspire innovation, and improve employee performance.

Pivot guides clients towards a variety of environments, customized to their teams’ needs. Along the way, they partner with talented architects and interior designers and work with some of the most innovative companies in the world.

With a small marketing team, they strive to communicate their vision and out-of-the-box thinking to prospective clients.

Presenting Pivot’s vision takes a lot of visual materials, and gathering those into a cohesive layout in Adobe InDesign was a time-intensive process.

Despite the time and effort involved in producing these custom PDF proposals, Lisa Knowles, Pivot’s Creative manager, and Emily Gibson, their senior content strategist, felt the results still fell far short of the level of creativity they want to convey.

“We’re selling innovative solutions for clients, but the static PDF doesn’t present it in the most innovative way,” Lisa says. Emily added, “There’s not much room for an immersive experience, or an element of surprise.”

The solution

Pivot collaborates with companies who tend to skew younger and tech-savvy. Their clients expect highly aesthetic, engaging presentations when they put out requests for design proposals. The Pivot team went to Brandcast for a solution.

When the Brandcast team learned that Pivot was looking for a better way to present their work in RFPs and project scope documents, they were immediately inspired.

“The account manager thought an interactive presentation was a great fit for us,” Lisa says. “He was so convinced that he wanted to build something for us to try out."

Brandcast worked with Pivot to wireframe their proposal, and built the framework for them in Brandcast’s cloud-based Design Studio. The Brandcast design team then used Pivot’s visual resources to create a highly engaging platform that showcased the creative solutions they wanted to present.

It paid off—their Brandcast RFP website helped Pivot win a landmark project, the biggest deal in the company’s history.

“Brandcast helped us win the largest project in our company’s history.”

—Lisa Knowles, Creative Manager with Pivot Interiors

The results

With Brandcast, Pivot’s team can build visually engaging web-based experiences​ that reflect their innovative designs and help them showcase their ideas in a modern digital space.

Additionally, after the deal is won, they can build web-based plans for project scope and deliverables in Brandcast.

“Brandcast helped us show the client that we were thinking differently about their project. Brandcast helped us speak their language,” says Lisa.

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