As a result, every brand today needs a clear digital footprint. Consumers, partners, suppliers, industry and popular media all expect to interact with your brand on a robust, highly engaging website. However, a greater focus on digital often brings it’s own challenges.
With a proliferation of technologies, initiatives, and owners, your digital investment can mushroom alarmingly through unwieldy growth and fractured management. Numerous business owners contribute their content in silos, regional teams manage localized sites, and many servers still host an astonishing number of pages that are still live but outdated and long forgotten. When online properties are left out in the wild, the security risk can create an IT nightmare.
As a marketing leader, you may be struggling to contain your total cost of ownership and ensure a healthy return on investment—all while driving towards your ambitious marketing goals.